Marwann Al Saadi

Marwann Al Saadi

"Full-stack" marketer

Work Experience

Chief Marketing Officer at Jam, Paris, France.

May 2016 - Present

Jam is a chatbot dedicated to Millenials, and acts as a daily companion in their life. Through Messenger, Jam helps users find the best activities to enjoy their free time. Bars, restaurants, coffee shops, markets, parties, sports, culture...

Growth Hacker at Wheretoget, Paris, France.

February 2016 - May 2016

Wheretoget is a Paris-based website dedicated to fashion.

Lead Marketer & Head of Growth at Birdly, Paris, France.

May 2015 - January 2016

After three years working in an ad agency, I decided to jump into the world of startups to grow my skills and work on several missions at a time.
The first product I worked on at Birdly was an expense management app dedicated to pro consumers. I discovered the different means that were at stake when promoting a mobile app, from App Store optimization to the improvement of the funnel.
Birdly then pivoted to create a robot that does your expense reports with great success, and I had the opportunity to help the company grow its userbase from zero to 15k in 10 weeks, create side projects and articles that got featured in The Next Web, VentureBeat, and reached the top on Product Hunt, Hacker News, Reddit or Medium. I also had the chance to be encouraged to test, fail, learn and try again very quickly, which helped me identify what worked and what did not.

Digital & Strategic Planning at Passage Piéton, Paris, France.

May 2012 - May 2015

Creative thinking and strategy / digital strategy for global and national brands.

Preliminary research, competitive intelligence, benchmarking, brainstorming preparation, deck redaction.

Digital project management, online media strategy, social media analysis and monitoring.

Social Media Management for P&G Brands : Pampers, Ariel, Febreze, Mr.Clean, Oral-B, Always.

Pitches won : P&G, Europcar, M6 Mobile, Swiss Lottery, Korean Food Foundation, Nitro Circus, Mektoube.fr, Gigaset, Marionnaud, Mattel, Samsung.

Marketing Assistant at BuyPacker, Paris-Lille, France.

October 2011 - February 2012

PR, operational and buzz marketing for a group-buying website dedicated to students (part-time job).

Marketing Assistant at Scanblog, Paris, France.

July - August 2010

Marketing Assistant in a digital communications agency.
Research about Brand Utility, content production, competitive intelligence, participation to key accounts' strategy definition.

Sales Assistant at Culture & Co, Dubai, UAE.

July - August 2009

Sales intern in the French bookstore of Dubai.

Street Marketing at Latitude Etudiante, France.

June 2009

Street marketing student job.

IT Intern at Le Méridien, Abu Dhabi, UAE.

July - August 2008

Trainee in the Information Technology department of a luxury hotel.

Education

IIM Indore, India.

2011

Second semester of M.Sc. in a foreign business school.
Main courses : e-business, IP Management, creativity, rural marketing

Poznan University of Economics, Poland.

2009-2010

Third year of BBA in a foreign university.
Main courses: international negotiation, Polish language, visual communication, public relations, services marketing, e-marketing.

Miscellaneous

Débats.co

2015

Débats.co has the ambitious objective to become Wikipedia for opinions. We want to know what any public personality thinks about any subject, from politics to economy to society in general. Débats is a sideproject I work on with talented friends, and I take care about parts of communication and website development.

CVHunts

2015

CVHunts is a sideproject I worked where people can showcase their CV everyday and be seen and contacted by potential recruiters.

Writing

2010-2015

I've always loved writing. I've been a writer for a website dedicated to Brand Utility for the past few years. Publications available here.
I also write on Medium in French and English, on various topics (tech essays, novels, bad puns). You can read my articles here.

Maximal Minimal, Terroir Électronique.

2008-2015

Promotion of electronic music with a bunch of friends through events in Lille and Paris. 700 to 1000 people attended each event.

SoonSoonSoon

2012-2014

Trendhunter for a French trend website. Articles published available here.

Prizes/Awards Won

2008-2014

1st Prize at a creative contest for Ypioca (Diageo) on eYeka.
2nd Prize at a creative contest for Heineken on eYeka.
Winner of a logo contest for Boulanger, French consumer electronics retailer (6000 employees).
Award of the most promising "trendhunter" on the innovation platform SoonSoonSoon

Software skills

  • Photoshop
  • Flash: Basic skills
  • Stats: SAS / SPSS / Excel
  • CMS
  • Analytics: Mixpanel, Segment, Google Analytics, Mode Analytics, Logentries
  • HTML / CSS / Git
  • Basic skills in PHP, Ruby on Rails & Javascript
  • SEM
  • Social Ads: Facebook, Twitter, LinkedIn

Languages

  • French : Native
  • English : Fluent
  • German : Advanced
  • Polish : Basic
  • Spanish : Basic
  • TOEIC : 980/990
  • BULATS : 91/100

Interests

  • Marketing
  • Sociology
  • Advertising
  • Brand Utility
  • Tech
  • Electronic Music
  • Trivia (Attended the TV Show "Questions pour un champion")