Chief Marketing Officer at Jam, Paris, France.
May 2016 - Present
Jam is a chatbot dedicated to Millenials, and acts as a daily companion in their life. Through Messenger, Jam helps users find the best activities to enjoy their free time. Bars, restaurants, coffee shops, markets, parties, sports, culture...
Growth Hacker at Wheretoget, Paris, France.
February 2016 - May 2016
Wheretoget is a Paris-based website dedicated to fashion.
Lead Marketer & Head of Growth at Birdly, Paris, France.
May 2015 - January 2016
After three years working in an ad agency, I decided to jump into the world of startups to grow my skills and work on several missions at a time.
The first product I worked on at Birdly was an expense management app dedicated to pro consumers. I discovered the different means that were at stake when promoting a mobile app, from App Store optimization to the improvement of the funnel.
Birdly then pivoted to create a robot that does your expense reports with great success, and I had the opportunity to help the company grow its userbase from zero to 15k in 10 weeks, create side projects and articles that got featured in The Next Web, VentureBeat, and reached the top on Product Hunt, Hacker News, Reddit or Medium. I also had the chance to be encouraged to test, fail, learn and try again very quickly, which helped me identify what worked and what did not.
Digital & Strategic Planning at Passage Piéton, Paris, France.
May 2012 - May 2015
Creative thinking and strategy / digital strategy for global and national brands.
Preliminary research, competitive intelligence, benchmarking, brainstorming preparation, deck redaction.
Digital project management, online media strategy, social media analysis and monitoring.
Social Media Management for P&G Brands : Pampers, Ariel, Febreze, Mr.Clean, Oral-B, Always.
Pitches won : P&G, Europcar, M6 Mobile, Swiss Lottery, Korean Food Foundation, Nitro Circus, Mektoube.fr, Gigaset, Marionnaud, Mattel, Samsung.
Marketing Assistant at BuyPacker, Paris-Lille, France.
October 2011 - February 2012
PR, operational and buzz marketing for a group-buying website dedicated to students (part-time job).
Marketing Assistant at Scanblog, Paris, France.
July - August 2010
Marketing Assistant in a digital communications agency.
Research about Brand Utility, content production, competitive intelligence, participation to key accounts' strategy definition.
Sales Assistant at Culture & Co, Dubai, UAE.
July - August 2009
Sales intern in the French bookstore of Dubai.
Street Marketing at Latitude Etudiante, France.
Street marketing student job.
IT Intern at Le Méridien, Abu Dhabi, UAE.
July - August 2008
Trainee in the Information Technology department of a luxury hotel.